After launching its first mall store in Noida, value fashion brand Zudio is gearing up to open its first high street flagship store in the bustling National Capital Region city. The store is located in Noida’s Sector 49 by the Hanuman statue.
The new Zudio store measures 12,000 square feet and was being prepared for an imminent opening on the evening of February 8, India Retailing reported. The brand’s stores house apparel, footwear, fashion accessories, beauty goods, and handbags with prices under Rs 1,000.
Zudio already runs a store in Noida in Great India Place (GIP) Mall in Sector 38A, according to the brand’s ‘store finder’ tool on its official website. By opening a high street store in Noida, the brand will greatly increase visibility, which is important to Zudio as it focuses on highlighting its low prices to gain customers as opposed to expensive marketing campaigns.
Trent Limited launched Zudio as a value fashion brand with a focus on trend driven styles for Gen Z shoppers. The brand retails from its brick-and-mortar stores across India as well as its direct to customer e-commerce store. Zudio aims to open around 200 new stores in the 2025 financial year which would bring its pan-India store total to between 650 and 700 by the end of March 2025.
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