Indian beauty and personal care brand The Love Co has expanded into the Russian market in collaboration with Kristina Bykova. The natural beauty brand aims to establish its retail chain in major Russian cities and has launched online in the country.
The Love Co is now available to purchase in Russia on e-commerce platforms Ozon and Wildberries, the brand announced in a press release on January 29. The Love Co aims to tailor its product offering to the needs of the Russian market to connect with consumers there and offer them sulphate-free goods.
“The partnership with Kristina Bykova marks a significant step in The Love Co.’s journey to adapt to the Russian consumer’s preferences,” announced the brand in a press release. “The brand’s commitment to providing customised and natural ingredients skincare solutions is evident through this collaboration. Through the integration of Kristina Bykova’s expertise with The Love Co.’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulphates and other dehydrating ingredients.”
The Love Co is in the process of launching a new range of facial skincare products and specialised hair treatments with Russian shoppers in mind. New products will include face cleansers, eye creams, and serums with ingredients such as vanilla, lavender, mint, Japanese cherry blossom, and Oud. Brand founder Hemang Jain expressed his excitement about launching in Russia and said that the brand will continue to prioritise its customers’ preferences.
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