Textiles and apparel brand Ramraj Cotton has named actor Rishabh Shetty as its new brand ambassador. Shetty stars in a video campaign for the brand, which is designed to increase brand awareness in the Indian market.
“We are thrilled to welcome Rishabh Shetty to the Ramraj family as our brand ambassador,” said Ramraj Cotton’s managing director Arun Eashwar, the Press Trust of India reported. “His widespread popularity and ability to connect with diverse audiences make him an ideal partner as we stay committed to strengthening our leadership in India… We look forward to extending the partnership to bring our brand story and high quality, sustainable traditional and ethnic wear to more and more people.”
Shetty’s new campaign for the brand shows the actor of ‘Kantara’ fame walking around a freeze frame of a traditional Indian wedding. The campaign is designed to act as a tribute to the dynamic cultures of India and showcase Ramraj Cotton’s dhotis, shirts, and kurtas.
“Rishab, a true representative of our soil, exudes charisma and authentic simplicity, seamlessly connecting with our rich heritage,” announced Ramraj Cotton on Facebook. “The commercial not only showcases the timeless allure of ethnic attire, from luxurious dhotis to refined cotton shirts and classic kurtas, but also reinforce a profound message – the threads of our traditions and heritage weave a harmonious tapestry of diversity, uniting us all across this diverse nation.”
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