Multi-brand luxury Indian fashion retailer Pernia‘s Pop-Up Shop will hold a business to customer bridal fashion fair at its boutique in Bandra, Mumbai to present an array of designs for the spring wedding season from February 9 to 10.
“Mumbai, get ready for an exceptional event,” announced Pernia’s Pop-Up Shop on Facebook. “Pernia’s Pop-Up Show: The Summer Bride is coming to your city and promises an unforgettable experience. Head to Pernia’s Pop-Up Studio at Turner Road, Bandra to explore stunning creations crafted for your momentous occasion by renowned designer labels.”
The shopping fair will focus on brands in the premium segment of the market. Recent festive collections launched by Pernia’s Pop-Up Shop in its boutiques include Aisha Rao’s line of tactile, appliquéd lehengas, ASAL by Abu Sandeep’s classic occasion wear, and House of Masaba’s fusion style sarees among others.
Pernia’s Pop-Up Shop holds regular events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. These include designer meet and greets as well as festive shopping fairs. The business was launched by designer and entrepreneur Pernia Qureshi and is today owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.
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