Home Fashion Intune launches two new stores in Bengaluru, one in Hyderabad

Intune launches two new stores in Bengaluru, one in Hyderabad


Shoppers Stop’s value fashion offering Intune opened three stores in one day as it continues its omni-channel expansion. The brand opened two new stores in Bengaluru, in GT Mall and Elements Mall, and one in Hyderabad in Sarath Capital City.

Screenshot from Shoppers Stop’s Intune segment on its e-commerce store – Shoppers Stop

“We started our Intune journey nine months back by launching two stores on the same day– at the time, it felt like a feat we would never manage,” wrote Intune’s business head Devang Parikh in a Linkedin post. “But we did. And now, nine months and multiple stores later, we launch three stores on the same day. We are getting bigger by the day, which gives me more confidence that those of you who haven’t experienced us so far, will soon do so. Heartfelt gratitude to the team that’ll soon make me take credit for launching four to five stores on the same day.”
Opening three new stores brings Intune’s India brick-and-mortar total to 16 and strengthens its retail presence in Karnataka and Telangana. The stores house Intune’s full range of menswear, womenswear, accessories, and lifestyle goods. The brand has a youthful aesthetic and focuses on trend driven western wear styles to appeal to Gen Z shoppers. 

Intune’s products are priced from Rs 199 and are usually below Rs 499, according to Shoppers Stop’s website. The label is currently undergoing a swift retail expansion and Shoppers Stop has announced that it plans to have launched around 24 stores by the end of the 2024 financial year in March, according to a previous press release by the business.

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